Gin enthusiasts and friends of The Dundee Gin Company gathered at a launch event at Invercarse Hotel in the city on Friday night to toast the brand’s new look.
As well as revealing its new brand, managing director, David Bruce, who took on the position just 10 months ago, the company also unveiled a series of products which will be hitting shelves soon.
Looking to take inspiration from the city where the gin is produced, Bruce considered many iconic Dundee landmarks such as the Law and the Discovery when exploring options for the new brand.
In the end it was the city’s iconic coat of arms that was selected.
In another step to strengthen the company’s ties with the city, the company has recently signed a new partnership agreement with Dundee University Botanical Gardens.
This year the gardens turned 50 and to celebrate, the company has created a gin in partnership with the university, with the labels being designed by the university’s DJCAD students.
The ability to grow exotic botanicals such as ylang ylang and strawberry guava has enabled The Dundee Gin Company to use different ingredients in the creation of the aromatic and complex gin.
At the event other products that pay homage to the city are the brand’s Dundee cake, cranachan, marmalade and summer fruits gins.
New products on offer include two flavoured gins – sticky toffee pudding and apple strudel – as well as a Navy strength gin, honey Old Tom gin and the firms’ first spiced marmalade rum.
Guests were treated to a variety of drinks including cocktail samples.