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Perthshire bids to put itself in the picture for Hollywood productions

Caitriona Balfe, who plays Claire Randall in Outlander, with the Perthshire hills behind.
Caitriona Balfe, who plays Claire Randall in Outlander, with the Perthshire hills behind.

A tourism drive aimed at luring big-name Hollywood productions to Perthshire will be launched next week.

The campaign hopes to replicate the so-called Outlander effect, which has seen thousands of visitors descend on Scottish locations used in the hit TV show.

The Perthshire on Film event will feature industry insiders behind big-screen favourites such as Spectre and Mission Impossible.

Among the speakers will be David Taylor, the location manager responsible for transforming Glasgow into downtown Philadelphia for the Brad Pitt zombie epic World War Z.

The one-day event will be held at Perth’s Station Hotel, near the train station which was used as a location in the 2013 film Railway Man starring Colin Firth and Nicole Kidman.

FifeScreen and TayScreen Scotland is coordinating the seminar which is part of a series of Perthshire Talks Tourism events.

A spokeswoman said: “Outlander filmed extensively at locations across Perthshire and Fife and visitors have been arriving in their thousands to explore and celebrate the Outlander effect.

“The event will inspire and inform businesses with practical hints and tips, from working with film crews to screen tourism opportunities and local success stories including businesses who have been proactive in capitalising on film tourism and attracting more visitors to their region.”

She added: “It’s reckoned that 40% of visitors to the UK have been inspired to visit by film or TV they have watched.”

Location manager Duncan Broadfoot, whose credits include Mission Impossible and James Bond film Spectre, will give his presentation via video-link.

Other speakers lined up include Jenni Steele, film and creative industries manager for VisitScotland, Julie Craik and Scott Robertson, business development manager at Blair Castle.

Time travel series Outlander is reportedly responsible for a surge in visitors to Scotland, with Doune Castle near Stirling one of the show’s key locations welcoming record numbers of tourists.

The Perthshire on Film event begins at 10.30am on Tuesday.