Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

Food Behaviour: Could eating a flexitarian diet save you money?

Flexitarian diets can be more cost effective.
Flexitarian diets can be more cost effective.

With food becoming more expensive due to the current cost of living crisis, everyone is looking to reduce their outgoings and cut costs where they can.

When it comes to food, the pandemic very much inspired us all to cook at home more, and, as a result, individuals were able to save a bit more as they weren’t dining out as much.

In an attempt to try and reduce overall spending, many are giving up meals out and their morning coffee from cafes, and some are even looking to their shopping carts to see where they save.

The general price of food has increased in the region of 20-50%, however, these costs can only be avoided by making smart purchases.

Food prices are rising every day.

Vegetarian and vegan diets require purchasing lots of fruit and vegetables, and lots of nuts, pulses and other things like meat alternatives which can prove costly at times.

While meat eaters will more likely be forking out for fresh poultry, meat and seafood.

So for those who do enjoy meat, a flexitarian diet may worth considering as this will allow you the option to still enjoy meat while filling up on plenty of veg that will be a little lighter on your bank balance.

What is a flexitarian diet?

A flexitarian diet is when an individual follows a veggie or vegan diet but does not entirely eliminate consuming meat products.

The level to which this is followed is entirely up to the individual, where some people only eat meat at the weekend or when they dine out.

Having a balanced diet and incorporating all elements is important.

By making this shift many followers of the diet will consume lentils, beans, peas, nuts and seeds to ensure they are receiving their required levels of protein.

And since many of these foods can be purchased in bulk for a considerably lower price than premium meat products, the raw materials can be used over a longer period of time and have a longer shelf life.

Once the food is cooked it will have a longer fridge life than meat dishes, too, meaning it can be made for meal times in advance.

Tips on how to be a flexitarian

According to Healthline, the following principles can help with implementing a balanced diet:

  • Consuming mostly whole grains, vegetables, fruits and legumes
  • Focusing on protein from plant sources rather than animal ones
  • Incorporating meat from time-to-time as a supplementary protein source
  • Eating less processed foods and consuming them in their natural form
  • Limiting added sugar and sweets

According to NHS this type of diet is very sustainable, as long as energy levels are maintained through the necessary amounts of proteins, carbohydrates and fats from different plant-based sources.

Why not try working towards a flexitarian diet to see if the cost of your weekly shop differs from your usual?

Let me know in the comments if you noticed a difference in the cost of your shopping and how you are feeling after eating more non-meat products.


Mariam Okhai is a food and drink journalist who also researches food behaviour.

She has a Masters in Behavioural Science for Management from the University of Stirling. Her undergraduate degree was in Psychology and Business Economics with Marketing. 

She is also a certified habit coach.

You can find out more about her research on her Behavioural Foodie website.