Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

V&A Dundee to adopt flexible ticket pricing to help ensure access for all

Post Thumbnail

Dundee’s V&A is set to be one of the only museums in the country to adopt a variable pricing scheme for paying exhibitions.

A digital ticketing system will be in place at the waterfront museum which will allow for changing ticket prices for people who are “challenged” financially.

This would allow visitors to enjoy off-peak hours at a reduced rate.

The museum will be one of the few in the country to have such a system in place, according to a VisitScotland spokeswoman, who added that no National Museums of Scotland attractions have anything similar.

The museum’s Scottish design galleries will be free to enter. However, special exhibitions will be ticketed.

Philip Long, director of V&A Dundee, said: “Our focus is on a flexible policy for the changing exhibition, to allow people who might be challenged by the full ticket price to plan a visit that will be more affordable.

V&A Dundee director Philip Long.

“We are putting in place a digital system that allows a much more flexible system. It will not be the case that a ticket will always be one price.”

A V&A spokeswoman added: “V&A Dundee is a new museum which is free to enter, with free galleries and paid-for major exhibitions, and from the start we have looked at how to make the museum as accessible as possible.

“The ticketing system at V&A Dundee is being developed to be flexible, and we plan to offer promotions and discounts at off-peak times to support accessibility. There will also be a range of concessions and opportunities for schools to access exhibitions for free.”

The museum will open on September 15 with Ocean Liners: Speed and Style being the first exhibition.

The actual prices of ticket concessions and discounts are still to be announced. A ticket for Ocean Liners will cost “£12 or less”.

The museum is expected to attract half a million visitors in its first year.

Last week, architect Kengo Kuma described the Dundee building as his “greatest achievement”.