Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner.

BUSINESS PROFILE: Angus alcohol-free beer business looks to change perceptions

Morgan Humphreys, founder of Clean Cask.
Morgan Humphreys, founder of Clean Cask.

Morgan Humphreys set up Angus business Clean Cask to change people’s perceptions around alcohol-free beer.

Q. Why did you start in business?

A. I have always loved craft beer and discovering new styles and breweries. After doing an 80-day sober challenge, I realised how many quality, alcohol-free craft beers are being produced and yet most pubs still only stock one or two major brands. People decide not to drink in the pub or at a restaurant for many different reasons and I believe they should have the best choices available to them. That’s when I decided to become an alcohol-free beer distributor.

Q. How has the business been impacted by coronavirus?

A. With the closure of pubs and restaurants, I no longer had any trade business. So, I decided to open up sales directly to the public as well. This is going very well and has confirmed to me there is a market for my products. Now that the hospitality trades are opening again, I am running both sides of the business and working with some great companies in Dundee.

Q. Who has helped you along the way?

A. I have had a lot of support from my family and the local community. Business Gateway also has so many great resources – I’ve attended some great networking events for women in business and during lockdown I accessed its online webinars and fully funded market research support.

Q. What has been your biggest mistake?

A. Expecting everything to go right first time! I can be a bit of a perfectionist and sometimes I will hold back on doing something until I feel like it’s ready to go.

Q. What has been your greatest achievement?

A. Launching my website. I had never worked on any web development before and it took weeks of late nights to get it ready.

Q. What are your hopes for the future?

A. I am really passionate about the quality of the products and I’m excited about being part of this rapidly growing industry. I hope that in the future when I say I sell alcohol-free beer, it will seem just as normal to people as selling alcoholic beer. I want people to understand you can get just as many styles and flavours such as lagers, ales, stouts, sours – even gluten-free, vegan and isotonic beers that can actually be good for you. Just because you choose not to drink alcohol, does not mean that you should have a limited choice.

Q. Are you hoping to recruit in future?

A. I’d love to take the business to events such as music festivals, student events and even sporting events, so I would definitely need to recruit some help at that point. Many people have also found lockdown extremely difficult and might now be looking at changing their drinking habits.

Q. What is the hardest thing about running your own business?

A. Not being able to walk away from your desk at 5pm! I spend a lot of time researching beers and speaking to breweries so
that I can personally endorse the quality and flavour of every product I sell.

Q. Do you have any advice for aspiring entrepreneurs?

A. Starting a business is a rollercoaster. You are going to have both good days and bad. You should prepare yourself for this and try to manage the bad days as
best you can – give yourself some easy wins and get through it.

Already a subscriber? Sign in



More from The Courier Food & Drink team

More from The Courier