Tourists will be able to learn more about a classic journey through the Cairngorms National Park thanks to a new app.
The SnowRoads Scenic Route – a 90-mile journey linking Blairgowrie in Perthshire to Grantown-on-Spey in the Highlands – is already drawing comparisons with the popular Northcoast 500 trail through the west and north of the country.
Organisers hope to cement its status further with an app containing a specially commissioned five track EP, stories narrated by the people who live close to the route, and a ‘treasure hunt’ feature pointing out areas of specific interest.
Jennifer Green, project manager of the SnowRoads for the Cairngorms Business Partnership, said: “The SnowRoads does not apologise for its heritage, culture, challenging terrain and at times unruly weather conditions but rather, celebrates these things. It encourages people to discover a road less travelled.”
She said the content had been built around local stories and legends unearthed through working with the local community.
“We have created a digital toolkit for a truly immersive visitor experience to highlight this destination road which will have a major positive economic impact on communities and businesses.
“The technology and tools we have developed throughout this project will be invaluable for tourists and businesses alike, as they promote this journey as a bucket-list destination to the world.”
Art installations were commissioned and placed near the Devil’s Elbow in Glenshee, a viewpoint at Corgarff and in Tomintoul
Danny Cusick, tourism director at Scottish Enterprise, said: “This is a fantastic development. Through the use of digital technologies this app will enhance the visitor experience.”