VisitScotland to shut Pitlochry, Perth, St Andrews and Stirling visitor centres

The tourist board has announced it will close its entire network of visitor centres over the next two years.

By Alasdair Clark

March 27 2024, 11:57am

The VisitScotland centre in Perth. Image: Steve MacDougall/DC Thomson.

VisitScotland will close its entire network of visitor centres including locations in tourism hotspots across Perthshire and Fife.

Centres will be shut in Pitlochry, Perth, St Andrews, Aberfoyle and Stirling – where tourists have been able to speak to local experts about attractions and places of interest.

The tourist body says the closures come in response to change in the way people plan trips – and a 42% decline in footfall since 2019.

They say social media, YouTube and online travel websites are now among the ways people now find and plan holiday experiences.

All VisitScotland information centres – known as iCentres – will operate as usual until the end of September as part of phased two-year closure programme.

Tourism ‘changed significantly’

A total of 170 staff will be affected – 120 permanent workers and 50 seasonal employees.

Lord Thurso, VisitScotland chairman, said: “The tourism landscape has changed significantly in recent years.

“The demand for iCentres has reduced while the demand for online information and booking has continued to grow.

“In order to continue building demand and growing the value of tourism and events, it is vitally important that we target channels we know visitors use to influence them to visit Scotland.”

St Andrews is among the locations affected.

Are budget cuts to blame?

Lord Thurso said VisitScotland research showed they would have a greater impact providing information before people travel.

Perthshire-based MSP Murdo Fraser, who represents Mid Scotland and Fife, said: “These closures are very concerning, and will be a serious blow to staff in visitor centres.

“They come as a direct result of the SNP’s savage cuts to Visit Scotland’s budget, and their wider failure to support the tourist sector, which makes a crucial contribution to Scotland’s economy.”

Tourists flock to sites across the region like the Wallace monument at Stirling. Image: PA.

Asked about the closures by MSPs at Holyrood, First Minister Humza Yousaf echoed the reasoning provided by Visit Scotland.

He said: “I fully accept that there will be some level of concern around the announcement.

“I think there’s also, though, a recognition that the way in which we seek information when we travel to tourist destinations has changed. Most of us here will use an app or we will go online.

“That is not to say that visitor centres, information centres, don’t have a place. Among some people, they will find the use and interest of them.”