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SSE moves to improve relations with deaf customers

Executives look on as the first video sign call is made from an SSE call centre
Executives look on as the first video sign call is made from an SSE call centre

Perth utility SSE has become the UK’s first energy company to interact with deaf customers online using sign language.

The new service, which is being provided through SSE’s customer contact centres in partnership with SignVideo, is aimed at improving the customer experience for those who communicate using British Sign Language (BSL).

“Service providers like SSE need to think hard about how we can make life easier for all our customers and this new service means the 150,000 people who use BSL in the UK can now choose to contact us, live, using this new service,” customer services director Gareth Wood said.

Jeff McWhinney of SignVideo said: “So often deaf BSL customers are overlooked in customer services provision and face challenges because of that oversight. SSE is the first energy provider to recognise that a step change is needed.”