Two barking mad videos are leading the way in a new campaign to tackle dog poo and littering.
A giant Courier-reading dalmation is the unlikely star of the Just bin it initiative being piloted in Dunfermline.
An oversized running litter bin also features in a bid to persuade locals to pick up their own mess and that of their pets.
The campaign has been launched by Fife Council in response to 1,277 complaints about dog fouling last year, the majority of which came from the west Fife town.
A number of dog fouling and littering hot spots have been identified throughout Dunfermline and new signs, banners and pavement stencils are being used to raise awareness and encourage people to “just bin it”.
The humourous videos promoting the pilot have also been posted on social media.
Safer community officers will now increase patrols across known hot spot areas to enforce the council’s stance and issue fines to anyone dropping litter or not cleaning up after their dog.
Councillor Pat Callaghan, executive spokesman for environment and transportation, said: “Fife is a beautiful region and we want to keep it that way.
“We’re working hard to improve the quality of life in our communities.
“We know the majority of residents take a real pride in their area but we’re targeting a small group of people who act irresponsibly and we’re asking them to just bin it.”
Councillor Margaret Kennedy, chair of the Safer Communities Committee, added: “I’m in full support of this campaign.
“Any resident survey we carry out always highlights dog fouling and littering as major problems.
“Earlier this year a number of teams across the council came together and created our Safer Communities Team.
“We now have 32 officers working throughout Fife tackling anti-social behaviour including dog fouling and littering.”
The launch came as The Courier revealed that just 32 dog owners were issued with fixed penalty notices for failing to clean up after their pets in Fife last year.
Staff shortages were blamed for the low number and it is hoped the new team will target more offenders in the future.
