Readers of a Dundee-published magazine have helped it raise a staggering £1 million for good causes.
The team behind My Weekly’s Helping Hands Appeal unveiled their historic achievement at a special celebration in the city this week.
The campaign began in 1998 when My Weekly published a story about a charity that was delivering Christmas cards to children in orphanages in Romania.
When the magazine asked readers to send cards in, they responded in their thousands.
In 2008 My Weekly partnered with Mary’s Meals, a charity which provides nutritious meals to children in poverty stricken countries across the world.
The magazine has highlighted the work Mary’s Meals does in countries such as Malawi, India, Kenya and Zambia, generating a “huge response” in readers’ donations.
The £1 million total was revealed at an event in DC Thomson Media’s Dundee headquarters.
Daniel Adams, chief executive of Mary’s Meals, said: “My Weekly readers’ incredible generosity towards Mary’s Meals and their unwavering support for our mission over many, many years has been the cause of so much joy, hope and transformation in some of the world’s poorest communities.
“Thanks to their extraordinary kindness, many thousands of impoverished children have been brought into the classroom through the promise of a nutritious daily meal in school, and given the possibility of an all-important education.
“We are so thankful for our long-standing partnership with My Weekly and we congratulate both the staff team and the readers on the remarkable achievement of raising more than £1 million through the Helping Hand Appeal.”
Stuart Johnstone, the current editor of My Weekly, said: “We are all incredibly proud of our Helping Hand Appeal and to have raised more than £1 million over the lifetime of the appeal is a staggering achievement.
“This would not have been possible without the unfailing kindness of My Weekly readers, who every year dig deep to donate funds, so on behalf of the whole My Weekly team I would like to say a big thank you to them.”