Calendar An icon of a desk calendar. Cancel An icon of a circle with a diagonal line across. Caret An icon of a block arrow pointing to the right. Email An icon of a paper envelope. Facebook An icon of the Facebook "f" mark. Google An icon of the Google "G" mark. Linked In An icon of the Linked In "in" mark. Logout An icon representing logout. Profile An icon that resembles human head and shoulders. Telephone An icon of a traditional telephone receiver. Tick An icon of a tick mark. Is Public An icon of a human eye and eyelashes. Is Not Public An icon of a human eye and eyelashes with a diagonal line through it. Pause Icon A two-lined pause icon for stopping interactions. Quote Mark A opening quote mark. Quote Mark A closing quote mark. Arrow An icon of an arrow. Folder An icon of a paper folder. Breaking An icon of an exclamation mark on a circular background. Camera An icon of a digital camera. Caret An icon of a caret arrow. Clock An icon of a clock face. Close An icon of the an X shape. Close Icon An icon used to represent where to interact to collapse or dismiss a component Comment An icon of a speech bubble. Comments An icon of a speech bubble, denoting user comments. Comments An icon of a speech bubble, denoting user comments. Ellipsis An icon of 3 horizontal dots. Envelope An icon of a paper envelope. Facebook An icon of a facebook f logo. Camera An icon of a digital camera. Home An icon of a house. Instagram An icon of the Instagram logo. LinkedIn An icon of the LinkedIn logo. Magnifying Glass An icon of a magnifying glass. Search Icon A magnifying glass icon that is used to represent the function of searching. Menu An icon of 3 horizontal lines. Hamburger Menu Icon An icon used to represent a collapsed menu. Next An icon of an arrow pointing to the right. Notice An explanation mark centred inside a circle. Previous An icon of an arrow pointing to the left. Rating An icon of a star. Tag An icon of a tag. Twitter An icon of the Twitter logo. Video Camera An icon of a video camera shape. Speech Bubble Icon A icon displaying a speech bubble WhatsApp An icon of the WhatsApp logo. Information An icon of an information logo. Plus A mathematical 'plus' symbol. Duration An icon indicating Time. Success Tick An icon of a green tick. Success Tick Timeout An icon of a greyed out success tick. Loading Spinner An icon of a loading spinner. Facebook Messenger An icon of the facebook messenger app logo. Facebook An icon of a facebook f logo. Facebook Messenger An icon of the Twitter app logo. LinkedIn An icon of the LinkedIn logo. WhatsApp Messenger An icon of the Whatsapp messenger app logo. Email An icon of an mail envelope. Copy link A decentered black square over a white square.

First-time chef’s Blairgowrie burger joint takes off – with help from his mum and girlfriend

After just three months of serving up burgers on Perth Street, Sliderz is looking for new premises to meet demand.

A man and a woman standing outside Sliderz on Perth Street, Blairgowrie holding a burger each
Alex Moran and Ellie Robertson serve up loaded Sliderz burgers. Image: Steve MacDougall/DC Thomson

When Alex Moran saw Blairgowrie takeaways shutting down, he knew just what to do – team up with his girlfriend and mum to open their own burger joint, Sliderz.

The 29-year-old has always enjoyed making burgers as a hobby, to the delight of his friends and family who suggested he should sell them.

Since opening his takeaway in April, Alex has served up burgers, loaded fries and wings alongside mum Teresa Donaldson and girlfriend Ellie Robertson.

Ellie tucks into a loaded Sliderz burger. Image: Steve MacDougall/DC Thomson

While he has an impressive list of careers – including working offshore, doing groundworks and DJing – Alex had never worked in a kitchen before opening Sliderz.

“It was really quite impulsive,” he says.

“There’s never been anything like this in Blairgowrie, so we thought let’s go for it.

“This place came up for rent and we decided overnight pretty much. It’s worked out really well.”

Build-a-burger at Blairgowrie joint

The Sliderz menu boasts nine signature smash burgers, five chicken burgers, four sauces for wings and loaded fries.

There is also a build-a-burger option with 11 choices of toppings and 14 different sauces on offer. From pickles and crispy battered onions to pepperoni and jalapenos, there’s plenty of options.

While chicken breasts and halloumi patties are available, it’s Alex’ smash burgers that are the most popular.

“They’re made from fresh mince balls and there’s a technique to smashing them down on the grill properly,” he reveals.

A man in a takeaway kitchen grilling a burger
Alex is in charge of making all the Sliderz burgers. Image: Steve MacDougall/DC Thomson

“We use pure mince, it doesn’t have additives or bulking agents, which we think gives it a really nice flavour.

“With the build-a-burger, there’s a selection of different buns, toppings and sauces which works out to be like 20 million different combinations of possible burgers.”

In their first three months, the trio have tested out a range of signature burgers as chef Alex has a habit of changing them. He calls it a “dynamic menu”.

Sliderz has a system of online ordering, where customers choose their burgers and book a time slot for pick up. This means the order is freshly made when they come to get it.

The team can also accommodate walk-ins, but they have had a few fully booked nights already.

‘Best takeaway in Blairgowrie’

On Sliderz’ busiest night yet, the queue of 10-15 people went all the way down Perth Street.

“It was crazy,” Alex recalls. “We were fully booked and Ellie was on holiday, so we had a new guy on the till taking orders.

“He kept taking order after order, and we just had to say ‘we can’t take anymore, sorry!’

“We had to turn everyone away and ask them to come back tomorrow. It was pretty chaotic.”

A kitchen counter with different burgers being built.
The build-a-burger option has become a hit for Sliderz. Image: Steve MacDougall/DC Thomson

It’s mainly social media and good reviews that have helped to grow the business. Their Facebook reviews include “this place is a 12/10”, “Sliderz will be a smash hit” and “best takeaway in Blairgowrie”.

The former Blairgowrie High School student says it feels good to see all the great feedback, but at the same time he admits it can be stressful on busy evenings.

Without the help of Ellie and Teresa, he wouldn’t be where he is today.

53-year old Teresa says: “I know that Alex is a bit impulsive, so when Alex and Ellie said they were doing this, I had that mother’s instinct of having to make sure he’s okay.

“He needed a third person and I said I’d help out to begin with to see if it works and takes off.

“I’ve enjoyed it so much that I’ve just stayed!

A woman with blue hair holding a Sliderz burger.
Teresa reveals the team eat burgers every time they’re in the shop. Image: Steve MacDougall/DC Thomson

“It’s fantastic to have the opportunity to work with your child.

“Alex is not afraid to take risks and likes to take chances. I’m the complete opposite and have always been cautious and careful. We’re a good balance.”

Sliderz plans for more venues

Just three months into the burger adventure, Alex is already dreaming of opening a bigger shop. The size of his kitchen limits how many orders he can take, meaning pick up slots fill up quick.

Not only is he looking to get a bigger venue in Blairgowrie, the burger whizz plans to go even further.

Alex says: “I’m hoping to have multiple shops. I’ve been trying to make everything streamlined, so if we can get everything perfected in here I’ll be able to transfer the business model to another location.

“Mum said she’ll happily manage here so I can go open up shops elsewhere.”

Three people standing outside Sliderz takeaway on Perth Street, Blairgowrie wearing black aprons and hats.
Teresa, Alex and Ellie are already ready for bigger – and more – premises. Image: Steve MacDougall/DC Thomson

As Ellie studies psychology and neuroscience at the University of St Andrews, that’s the next location they’ve set their sights on.

“There’s nothing like [we have] here,” she says.

The trio already regularly get customers travelling up from Dundee and Perth, indicating that the demand for Sliderz is out there.

So, will Alex be staying in the food industry and not go back offshore?

“I seem to get bored of things quite quickly, but I’m quite enjoying this so far,” he smiles.

“It’s nice getting good feedback and seeing people enjoy the food.”