Influencers are having more of an impact on everyday life – and that is no different across Tayside, Fife and Stirling.
Local personalities are using social media to get their messages across to huge audiences, whether they are campaigning for worthy causes, showcasing their glitzy lifestyles or simply making people laugh.
Several of the region’s top influencers have even been given awards for their content.
We take a look at some of the most prominent Tayside, Fife and Stirling influencers making a name for themselves in the digital world.
Laura Young
Who? Laura, from Dundee, is one of the top environmental voices in the country.
The PhD student has been campaigning for the banning of disposable vapes since 2022.
Laura was crowned Scottish Influencer of the Year at the Scottish Influencer Awards 2024 for her work on green issues.
How to follow: Laura is on Instagram and also posts regularly on X.
Caz Milligan
Who? Hailing from Fife, Caz is the owner of Ligan Studios – a production company selling cinematic content.
The keen boxer previously revealed that he gets called the Scottish Joey Essex due to the style of his online videos.
In 2024, he cancelled plans to hold a boxing match with former footballer Nacho Novo.
How to follow: Caz has big followings on TikTok, Instagram and YouTube.
Rachel Borthwick
Who? Rachel has become well-known in Tayside after revealing she is battling cancer for a fourth time while partner Graham Carey plays for St Johnstone.
The mum-of-two posts updates to her thousands of online followers.
In 2024, she revealed that her immunotherapy treatment was no longer working.
But she has vowed: “I won’t leave this world early without a fight.”
Rachel was inducted into the Hall of Fame at the 2024 Scottish Influencer Awards.
How to follow: Rachel is on Instagram.
Kirsten Cameron
Who? The entrepreneur, from Perth, runs an influencer business – Aquarius Creative – which shot to fame on the BBC Scotland show The Agency: Unfiltered.
Having grown up in Perth and attended Perth High School, Kirsten launched the Glasgow-based firm in 2020 alongside Amy Moore.
In 2024, the TV series about the company reached one million online streams.
She has credited her business success to her upbringing in Perth.
How to follow: Kirsten has a personal Instagram and a business page, Aquarius Creative.
Sheli McCoy
Who? Now a familiar face to millions of people across the UK as Sabre in Gladiators, Sheli had already built up a substantial online following before her move into TV by sharing her fitness journey on social media.
Sheli – who runs the Sweatbox gym on Camperdown Road – has spoken to The Courier about the show and her fitness work.
Her newfound fame has seen her pick up bookings on TV shows like Michael McIntyre’s The Wheel.
How to follow: Sheli shares updates from both Gladiators and her fitness work on Instagram.
John Murray
Who? John is a photographer from Pittenweem in the East Neuk of Fife.
His hobby-turned-career began back in 2017 and he now does marketing for VisitScotland.
He was named Visual Influencer of the Year at the 2024 Scottish Influencer Awards.
How to follow: John’s content can be viewed on Instagram and Facebook.
Danni Menzies
Who? Danni, from Kenmore in Perthshire, made a name for herself as the host of Channel 4 property show A Place in the Sun.
She shares snaps and videos of her trips abroad, photo shoots and TV shows to her Instagram followers.
The host of the 2024 Scottish Influencer Awards, she previously told The Courier about her love for returning home to Perthshire.
She also spoke out on Instagram after receiving online abuse for the first time.
How to follow: Danni can be followed on Instagram.
Declan Green AKA Scottish Declan
@scottishdeclanofficial A Day Out Shopping In Perth☕️🛍️. #DayOut #Shopping #Perth #Vlog #ScottishDeclan7336 #ScottishDeclanOfficial
Who? Declan – known to his online followers as Scottish Declan, – hails from Fife.
He has become a TikTok sensation, often posting videos of himself dancing at locations across Scotland.
He also shares his daily shopping trips, with his videos regularly getting hundreds of thousands of views.
How to follow: Declan is on TikTok and Instagram.
Emma Louise Connolly
Who? Emma Louise, from Dunblane, is a model and social media mogul.
She is married to Oliver Proudlock from the reality show Made in Chelsea.
She often posts her outfits to her Instagram page as well as her experiences of parenthood.
How to follow: Emma is on Instagram.
Jasmine McInnes
Who? Jasmine, from Scone, shares the trials and tribulations of parenting with her 40,000-strong Instagram following.
Blogging under the name Winging Mamahood, Jasmine is keen to showcase the reality of being a parent.
She was named Family Influencer of the Year at the Scottish awards this year.
How to follow: Jasmine is on Instagram.
Laura Anderson
Who? Laura, from Stirling, is a TV personality.
In 2018, she was crowned runner-up on the fourth series of Love Island, and in 2022, she was a finalist on Celebrity Karaoke Club.
She has also appeared on reality show Celebs Go Dating.
How to follow? Laura has 1.5 million followers on Instagram and is also on TikTok.
Rebecca Donaldson
Who? Hailing from Scone, former Perth Academy pupil Rebecca has appeared on the covers of Elle, Harper’s Bazaar and Vogue – giving her a substantial online following.
Since 2023, she has been dating Formula 1 driver Carlos Sainz.
Before then, she went out with Scott Disick of Keeping Up with the Kardashians fame.
How to follow? Rebecca is on Instagram.
Andrew Batchelor
Who? Andrew has risen to fame in his home city through his blog Dundee Culture, which aims to showcase the best of Dundee.
He started the site in his early teens – becoming the city’s youngest ambassador – and has now built a following of more than 60,000 people.
Andrew also writes a column for The Courier/Evening Telegraph.
How to follow? Dundee Culture can be followed on Instagram, Facebook and X.
Shannon Singh
Who? Shannon, from Glenrothes, is another Love Islander – having appeared on the 2021 series when she was eliminated just one day in.
She has modelled for brands including Nasty Gal, Pretty Little Thing and Savage X Fenty.
The Fifer uses her social media platforms to advocate for female empowerment and is also a host of the Hushed podcast.
Conversation